Privacy Policy

Last updated: January 2026

This Privacy Notice explains how Connect Hearing collects, uses, discloses, and protects your personal data, including sensitive or health-related information, in connection with this website and its forms.

Connect Hearing is subject to Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (“PIPEDA”), applicable provincial privacy legislation, and Canada’s Anti-Spam Legislation (“CASL”) with respect to electronic communications. While Regulation (EU) 2016/679 (“GDPR”) does not explicitly apply to our operations in Canada, we follow its principles as a best practice where appropriate. Where applicable, the processing of personal data also complies with other relevant data protection laws, including the Swiss Federal Data Protection Act (“FDPA”) and the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”) for personal data classified as Protected Health Information.

This Privacy Notice may be updated from time to time. When changes are made, the “Last updated” date at the top of this document will be revised. We encourage you to review this notice periodically.

1. Who we are

Connect Hearing, 301-1007 Langley Street, Victoria, BC V8W 1V7, Canada (www.connecthearing.ca) (referred to as “Connect Hearing,” “we,” “us,” or “our”) acts as a data controller and is responsible for the personal data and processing activities described in this Privacy Notice.

2. Personal data we collect from you and why

We collect personal data and/or the personal data of the person you represent (which you have shared with us after obtaining their informed consent), such as your name, surname, gender, date of birth, postal code and address, email address, telephone number, and hearing-related data collected through the form regarding you or someone you represent (e.g., the existence of hearing loss, the severity of its impact on daily life, ownership of a hearing aid and, if applicable, its age).

We process personal data based on one or more of the following grounds, as applicable: your consent, the performance of a contract or requested service, our legitimate interests, and compliance with legal obligations. Personal data is processed for the following purposes:

1. To ensure that you or someone you represent are assessed appropriately in order to address your hearing loss issue and provide you with the appropriate support and recommended products / services.

This activity relies on your decision to opt in and freely give consent, which you can revoke at any time. This processing is not mandatory, but if you decide not to give us your consent, we will not be able to process your hearing-related data to arrange the appropriate support and appointment for you.

Some of the information we collect may be considered health-related or sensitive personal data.

2. To provide requested commercial assistance and services.
This includes contacting you or the person you represent by phone, email, or text message (SMS) in response to your request, offering assistance related to our products and services, and arranging, confirming, or managing appointments with a Hearing Care Professional (“HCP”) closest to you or the person you represent. This processing is necessary for the performance of a contract or to take steps, at your request or at the request of the person you represent, prior to entering into a contract.

3. To gather your feedback regarding your overall hearing care experience.

This activity is based on our legitimate interest to continuously improve our internal processes.

4. To send you promotional and/or advertising and marketing materials or newsletters about Connect Hearing’s products, contests, events or services.

This activity relies on your freely given decision to opt in and provide your explicit consent, which you can revoke at any time. This processing is not mandatory, but if you decide not to give us your consent, we will not be able to provide you with more information about developments in our services, products, promotions or we will not be able to give you access to services and offers by email, text message (SMS), or other electronic communications, where permitted by law.

3. How we share your personal data

Your personal data are processed in accordance with the instructions provided to our employees, who have received appropriate data protection training and are subject to confidentiality obligations. This processing does not override your fundamental rights and freedoms.

Your personal data may also be disclosed to:

• Other companies within our corporate group, including subsidiaries, all of which are required to protect personal data in accordance with applicable privacy and data protection laws;
• Business partners, contractors, and third-party service providers, who process personal data only to the extent necessary to provide services to us, in accordance with our instructions and privacy and security requirements;
• Public authorities, supervisory bodies, and law enforcement agencies, where required by law.

Before disclosing personal data to third parties other than those listed above, we will request your explicit consent. Where disclosure is required by law without consent, we will disclose only the personal data strictly necessary to fulfill our legal obligations.

4. International personal data transfers

Please note that some of the above-mentioned third parties can be located outside your country. Therefore, your personal data may be transferred to countries that do not provide the same level of protection of personal data as your own country. In such cases, we will implement adequate measures including appropriate organizational, technical and legal safeguards in order to govern the relevant transfer and to ensure the necessary level of protection is established under applicable law. These measures may include contractual safeguards, such as standard contractual clauses, and other legally recognized transfer mechanisms.

5. How long we keep your personal data

Personal data are deleted six (6) months after the end of our commercial contact unless you have provided explicit consent to receive marketing communications, in which case the data will be retained until such consent is withdrawn.

If applicable laws or regulations require a longer retention period, we will retain personal data for the period required to fulfill our legal obligations.

For processing based on consent, personal data are retained until you withdraw your consent and, in any event, for no longer than twenty-four (24) months.

Where multiple retention periods apply, personal data will be retained for the longest applicable period.

6. Your legal rights

As per applicable law, you may have the right to request access, rectification, erasure of your personal data, or restriction of processing. In addition, you may object to the processing, request data portability and withdraw your consent at any time. According to your country, you may have other rights such as providing instructions for how your personal data should be processed posthumously. Under HIPAA you may also have the right to request an accounting of disclosures of your personal data, and the right to receive a paper copy of this notice upon written request. Certain rights may vary depending on your province of residence.

You may opt out of marketing communications at any time by using the unsubscribe link in our emails or by contacting privacy@sonova.com. Upon validation, the personal data you provided will be deleted from the contact lists used by Sonova’s affiliates and third parties. Withdrawal of consent does not affect the lawfulness of processing carried out prior to its withdrawal.

Please note that the exercise of such rights is subject to the limitations provided by applicable law.

If you consider that the processing of your personal data infringes applicable law then you may also lodge a complaint with the local supervisory authority or the competent regulator.

7. How to contact us

If you have any questions regarding this Privacy Notice or the processing of your personal data, please contact our Data Privacy Team at privacy@sonova.com.